☀️ Sun, Style & Summer Vibes

What Everyone’s Loving This Summer from Cali to Cape Town

 

Hey sunshine 🌞,

Whether you’re poolside in Palm Springs, dancing at a rooftop party in New York, or grabbing fruit from a street vendor in Cape Town—one thing’s for sure: summer has arrived with its full vibe in tow. At Brand63, we believe summer isn’t just a season. It’s a state of mind—bold, bright, and bursting with good energy.

This time of year is all about letting go of stress, embracing your personal style, and making memories with people who feel like sunshine. We're here to be that good friend who always shows up with fresh ideas, fly inspiration, and a little global flavor you didn’t know you needed.

From streetwear moments to cultural summer trends, this newsletter is your passport to the season’s best—fashion, accessories, fun family adventures, and the simple joy of warm weather days.

So grab your iced drink, get comfy, and take a scroll through the summer that’s happening everywhere—not just in your backyard. Let’s go 🌍👇

 

🌍 Quick Reads: Summer Buzz

Around the Globe

Catch the vibe wherever the sun is shining. Here’s what’s trending in warm-weather hotspots from Cali to Cape Town—and a few ideas you might want to steal for your own summer plans:

🕶 Los Angeles, CA – Denim shorts with oversized vintage tees are the new off-duty uniform. Farmers market fits are getting real cute, and everybody’s adding chunky sandals or platform slides for that ‘90s streetwear remix.

🍍 Honolulu, HI – Fruit-forward fashion is real. Pineapple print shirts, tropical two-pieces, and colorful bead accessories are back. Add in a shell necklace and you’re instantly on island time.

🌇 Johannesburg, South Africa – Afro-Boho streetwear is taking over the creative scene—bold prints, waist beads, and linen matching sets are the heatwave essentials.

🏖 Miami, FL – Mesh everything. See-through tops over swimwear, netted dresses at night, and sparkly crochet sets are the unofficial city dress code.

🎡 Atlanta, GA – Roller skating meetups, pop-up day parties, and front porch kickbacks are ruling summer weekends. Bucket hats and expressive tees are the must-haves.

🎨 Cape Town, SA – Art and fashion festivals are popping all season. Expect local designers, upcycled denim, and handcrafted accessories—plus bright color everywhere.

Quick reads. Big vibes. Let’s keep it rolling ⬇️

👁️ Style Watch: What’s Trending This Summer

This summer, fashion is speaking louder than ever—and it’s not asking for permission.

Across cities, beaches, parks, and passport stamps, people are ditching the boring basics and going bold with their wardrobes. And honestly? We’re here for all of it.

Here are the top summer trends we’re seeing—and loving—on real people living their loudest, happiest lives:

🧢 1. The Return of the Bucket Hat
This one’s not going anywhere. Worn forward, backward, or slightly tilted to the side, bucket hats are showing up in everything from neon to denim, anime prints to African wax fabric. It’s the unspoken nod to being fashion-aware without trying too hard.

🕶 2. Oversized Sunnies & Statement Frames
Whether they’re rectangular Y2K throwbacks or big and round like the '70s, sunglasses are more than just sun protection—they’re attitude. Pro tip: match your shades to your mood. Feel like a celeb? Go extra oversized.

👟 3. Sneakers With Everything
Dresses, suits, swimwear covers—you name it, people are wearing sneakers with it. Clean white soles, bold colors, or custom kicks from indie creators are dominating the sidewalk runways.

🌴 4. Flowy Everything
From wide-leg pants to oversized button-downs, the goal is ease and air. Lightweight cottons and linens in earthy tones or joyful prints are keeping people stylish and breathable.

👕 5. Personal Prints 

Graphic tees are telling stories—anime, astrology, social justice, retro cartoons, and powerful word art. People aren’t just wearing clothes, they’re wearing meaning.

Summer 2025 is giving freedom, individuality, and effortless cool—and we’re soaking it up.

Next up: the must-have accessories taking over this season ⬇️

 

🎒 Accessories That Travel Well

Let’s be honest—your summer memories deserve better than a busted tote or tangled earrings.

Whether you're road-tripping through the Southwest, jetting to an island, or doing staycation days between errands and family BBQs, the right accessories make all the difference. Not just for the outfit, but for your vibe and your sanity.

Here are 5 go-to accessories that are light to pack, easy to match, and always Instagram-ready:

👜 1. Foldable Statement Totes
Big enough to carry everything from snacks to sandals, but small enough to fold into your carry-on. Look for canvas, mesh, or water-resistant styles with prints that pop—think florals, retro icons, or vintage-inspired graphics.

🧢 2. Travel Hats That Hold Their Shape
No one wants a floppy disaster. Choose bucket hats or snapbacks that pack flat and bounce back. Bonus if they’re reversible or have a hidden pocket inside (yes, those exist).

💧 3. Beaded or Cord Necklaces
They don’t tangle like chains, they can go from beach to dinner, and they’re gender-free. A couple of well-placed beads and charms can turn a plain tee into a whole look.

🕶 4. Clip-On Sunglasses Cases
Protect your frames and never lose them again. Clip the case onto your bag, belt loop, or fanny pack. Simple and smart.

📿 5. Waist Beads & Ankle Chains
Cultural, pretty, and personal. These small pieces say a lot without needing to shout—and they go with everything.

Stay ready so you never have to get ready.

✅ Summer Vibe Checklist

Summer isn’t just about temperature—it’s about energy. That "everything feels lighter" mood. That "let’s go outside for no reason" feeling. Here's your not-so-serious but still essential Summer Vibe Checklist to keep the good times flowing all season:

✅ One outfit you can throw on and instantly feel cute in 
(Dress? Romper? That oversized tee you keep stealing back from your best friend? Doesn’t matter—just have it on standby.)

✅ A playlist that makes your shoulders move 
Disco, ‘90s R&B, island house mixes, or even anime theme songs—music is the mood.

✅ Something you can wear to the pool and also to brunch 
Multi-task your style. Matching sets, flowy pants, or hoodies worn as coverups? Yes please.

✅ A pair of slides you don’t mind getting dusty, sandy, or soaked 
Comfort is a vibe. Bonus if they’re stylish enough to wear to brunch right after.

✅ A “just because” accessory 
Something with no purpose but to spark joy. Think colorful rings, bold earrings, or a tote with a funny saying.

 

 

💛 From Our Family to Yours

At Brand63, we’re more than a store. We’re real people who love summer just like you do—and who believe style should always feel personal.

So here’s a little peek into our world:

“My favorite summer memory?” 
Rosalind, our founder, doesn’t even have to think twice. 
“It was the summer my whole family crammed into one car and drove down the coast. We didn’t stop to pack anything, but we had music, snacks, and loud laughter. I wore the same T-shirt for two days straight—but I felt like I had everything. That trip reminded me that joy doesn’t come from what you buy—it comes from the energy you bring.”

Our Founder, Summer Vibing!  👇👇👇

That moment became a quiet part of Brand63’s spirit: wear what you love, go where your soul feels good, and bring your people with you when you can.

So wherever your summer takes you—near, far, or right on your porch—we hope you’re building those core memories that never fade.

And if something from our world (Brand63.com) can be a part of that? We’re honored.

 

 

🌞 By the Way… Our Summer Collection Just Dropped

No pressure. Just good timing.

If you’re looking for something that feels like the sunshine you’ve been soaking up—something bold, breezy, and full of personality—our Summer Collection might be your new favorite scroll.

It’s a mix of styles that say “I’m showing up for the vibes,” whether you’re headed to a backyard party, a beach day, or just showing off on the ‘Gram.

From vibrant tees and sassy statements to accessories that make your outfit do the most with the least, we curated every piece with summer joy in mind.

✨ Explore it all now —limited quantities
👉 Summer Collection - Staff's Top Picks

You bring the energy. We’ll bring the pieces.

 

 

🌴 Until Next Time… Stay Golden

Thanks for spending a little of your summer with us.

We hope this newsletter brought you a smile, sparked an idea, or reminded you that joy can be simple, affordable —and stylish. That’s what Brand63 is all about.

Next time, we’ll bring you even more stories, inspiration, and maybe even a surprise or two. But for now, just keep being you. Soak in the sunshine. Make time for your people. And wear something that makes you feel like your highest self.

 We’d love to hear from you. So comment below!

Stay cool, stay kind— 
The Brand63 Crew